Effective 04/21/2006

Commitment To Privacy
Pure Boy Clothes understands that your privacy is important. We value our relationship with our customers and value their privacy. We provide this privacy notice to explain our online information practices and the choices you can make about the way your information is collected and used.

Information We Collect
This privacy policy applies to all information collected or submitted on the PureBoyClothes.com website. The Pure Boy Clothes website allows you to order products, make requests, and register to receive materials. The types of personal information collected on our web pages include:

• Name
• Address, possibly more than one
• Email address
• Phone number
• Credit Card Information You can also enter information about other people. For example, if you purchase a gift at Pure Boy Clothes and want us to send it directly to the recipient you must provide recipient's address. For gift purchase, the types of personal information collected are:
• Name
• Address
• Phone Number
• (etc.)

We also keep a record of your product interests and purchases on-line and in our stores, and automatically receive and record information from server logs from your browser (including your IP address, cookie information, and the page(s) you requested).

The Way We Use Information
First and foremost, Pure Boy Clothes uses the information you provide when placing an order to complete that order. We do not share this information with outside parties except to the extent necessary to complete that order (i.e. credit card authorization, shipping services, couriers, etc).

Any information you provide about someone else when placing a gift order is used to ship the product and to confirm delivery. We do not share this information with outside parties except to the extent necessary to complete that order.

When you send us an email, we will use the return email addresses to respond to your request. These email addresses may be used for email marketing initiated by Pure Boy Clothes, but will not be shared with outside parties. Our website allows you to register an account. You may receive promotions and updates on our new products and services. You will always be given the option to opt out of any online marketing materials or promotions. We reserve the right to use your contact information to resolve issues related to your order.

Through our hosting service, we use non-identifying and aggregate information to better design our website and reserve the right to share this aggregate information with advertisers. For example, we may tell an advertiser that some number of individuals visited a certain area on our website, or that some percentage of our customers is men while the rest are women. We would not disclose anything that could be used to identify those individuals.

Pure Boy Clothes may be asked by law enforcement or judicial authorities to provide Personally Identifiable Information to the appropriate governmental authorities. We will disclose Personally Identifiable Information upon receipt of a court order, subpoena, or to cooperate with a law enforcement investigation, without prior notice to you. Pure Boy Clothes fully cooperates with law enforcement agencies in identifying those who use our services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we believe to be unlawful.

Finally, personally identifiable information you provide to us online is not used in ways unrelated to those described in this policy without also providing you, to the best of our ability, an opportunity to opt-out or otherwise prohibit such unrelated uses.

Our Commitment To Data Security
To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, our web site hosting service has put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

Pure Boy Clothes uses 128-bit SSL (Secure Socket Layer) encryption to protect data during transmission. SSL is the standard technology used by the Internet to product the communication of sensitive data, (such as credit card submissions). It ensures your information is not intercepted or tampered with during transmission. We encourage our customers to participate in our voluntary mailing list of special offers and specials. This is the best way to find out when we have new products, receive preferred customer coupons, and hear about or sales. You may choose to stop receiving these emails at any time. It may take up to 48 hours to process your request to remove your name from an email distribution list. You have complete control and may select which lists to receive.

Our Commitment To Children's Privacy
You must be at least 18 years old to have our permission to use this site. Our policy is that we do not knowingly collect, use or disclose Personally Identifiable Information about visitors under 13 years of age. If you are the parent or guardian of a child under 13 years of age and believe that they have disclosed personally identifiable information to us, please contact us at CustomerService@PureBoyClothes.com so that we may delete the child's information. No part of our website is intentionally structured to attract anyone under 13.

How You Can Access Or Correct Your Information
You may, at any time, access and verify, correct, update or remove your personal information and preferences on-line at www.PureBoyClothes.com and/or by contacting us at CustomerService@PureBoyClothes.com or by phone at (646) 290-5835. Our Customer Service hours are Monday through Friday, 10:00 A.M. to 4:00 P.M., Eastern Standard Time.

You can correct factual errors in your personally identifiable information by sending us a request that credibly shows error. To protect your privacy and security, we will also take reasonable steps to verify your identity before granting access or making corrections.

To opt-out of our marketing programs, either through phone, postal mail, or e-mail, please let us know by sending us an e-mail at CustomerService@PureBoyClothes.com. Please note that it may up to two weeks for your request to become effective. Thereafter, we will still send you an e-mail confirmation and may need to contact you by phone, postal mail or e-mail when you make purchases and there are questions regarding your order.

"Cookies"
A "cookie" is a piece of data stored on the user's hard drive containing information about the user. Cookies permit us to track and target the interests of our users in order to enhance their experience on our web site.

Pure Boy Clothes never saves sensitive information, such as credit card information or passwords in cookies, nor do we allow Advertisers or other companies to access Pure Boy Clothes' cookies.

Data and Credit Card Security
Pure Boy Clothes takes the security of your private information very seriously. As a result, we do not accept orders by e-mail. We will gladly accept your orders on-line. Our Customer Service hours are Monday through Friday, 10:00 a.m. to 4:00 p.m., Eastern Standard Time.

Your Pure Boy Clothes account information is password-protected for your privacy and security. Pure Boy Clothes will never ask you for your password in an unsolicited phone call or e-mail. You are responsible for maintaining the secrecy of your password and account information. Remember to sign out of your Pure Boy Clothes account and close your browser window when you have completed your shopping to help ensure that others cannot access your personal information.

The following is a description of steps we take to protect your information from misuse when ordering through our site. We strongly recommend the use of strong passwords that contain upper and lower case letter, numbers, and at least one special character.

Secure Socket Layer (SSL): We use SSL (Secure Socket Layer) encryption when transmitting certain kinds of information, such as financial services information or payment information. An icon resembling a padlock is displayed on the bottom of most browsers window during SSL transactions that involve credit cards and other forms of payment. Any time we ask for a credit card number during checkout for payment, it will be SSL encrypted. The information you provide will be stored securely on our servers.

How To Contact Us
Should you have other questions or concerns about these privacy policies, please call us at 1-(646) 290-5835 or send us an email at CustomerService@PureBoyClothes.com.

Our Customer Service hours are Monday through Friday, 10:00 a.m. to 4:00 p.m., Eastern Standard Time.